Tuesday, March 30, 2010

CLEVELAND IS NOT AN ASHTRAY?--A PUBLIC SERVICE ANNOUNCEMENT!





The top photo was taken at Edgewater Beach near downtown Cleveland. This condition has existed for a long time now and appears to be getting worse. Obviously many residents and city leadership think this condition is acceptable, or are not thinking about it at all. The photo below is of a public service announcement recently displayed in The Sydney Morning Herald, in Sydney, Australia.

Obviously the problem there was enough to warrant needed attention---and truth be told, for a metro area of over 5 million, their 100's of miles of local beaches are virtually litter free, in contrast to just 50 yards of beach that cannot even be maintained properly at Cleveland's Edgewater Park. I think this is a pitiful testament to the lack of regard for the environment these days. Sure, all the "going green" and "sustainability" propaganda suggests otherwise, but pictures speak a thousand words.

I think our city should employ the same public service promotion as Sydney--as the message for cigarette butt litter ALONE desperately needs to be sent here. DCA could maybe consider making this a part of any downtown signage themes in which they're involved, like the "Change Where It Counts" and "Junk-In-The-Trunk" campaigns. Afterall, if we can say something about junk-in-the-trunk we can surely say something about litter on the streets in making for a safer; more sustainable, desirable, and healthy city.

It is alarming to realize that to many, seeing cigarette butts or black and mild tips laying all over is perfectly acceptable---or that there is nothing we can do about it. It looks as though Sydney, Australia, on the other hand, IS trying to do something about it and maybe Cleveland can learn something from such an example. Maybe such a message will help to seed the beginnings of fostering a new populace, many of whom just might learn learn why tossing butts on the ground is unacceptable.


photo sources: Sydney Morning Herald/Christopher Hubbard

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